Services

You didn't start this business to spend Sundays buried in spreadsheets

You started it because you're great at something. And you are. But here you are, spending your best hours on invoicing, compliance, reporting, and HR questions you never wanted to answer. The work you actually love? Getting the leftovers.

That's not a personal failing. It's what happens when a business outgrows its infrastructure. And it's fixable.

You're used to being the best at what you do, and it's driving you crazy that you're not hitting it out of the park on the stuff you were never trained for and don't actually enjoy.

Every growing business breaks in the same ways. I've seen them all before and I know how to fix them.

I'm Cherie Goodenough, fractional COO. I spent fifteen years building the operational and financial infrastructure that took one company from $20M to $120M. Now I do it for founders who are ready to stop flying blind and start building something that actually works without them in every room.

The Three Steps

Diagnose

We start with a deep dive into your business - financials, operations, people, systems, and reporting. At the end you have a clear picture of what's actually broken and why. No fluff. No generic advice. Just the truth about what I see.

Roadmap

We prioritize. Not everything can be fixed at once and not everything needs to be. You get a sequenced plan that addresses the highest-impact problems first — the ones costing you time, money, or sleep right now.

Build

We start fixing it. Together. Clean books, the right reporting, compliant people practices, automated workflows, a tech stack that makes sense. The infrastructure that lets you grow, and take a vacation without your laptop.

Twelve months from now, here's what's different:

Your books are clean and your reports actually tell you something useful
Your people are properly classified and you have a PEO handling compliance
You're offering retirement benefits for the first time
Your invoicing runs without you touching it
You know about problems before they become crises

And you took two weeks off. Without your laptop.

That's not a fantasy. That's what happens when the infrastructure catches up to the business.

The Clarity Call

Not sure if this is what you need? That's what the clarity call is for. Thirty minutes. No pitch. Just an honest conversation about where your business is, where you want it to go, and whether what I do matches what you need.